Creator brief · Ferosom · independent spec work

The Iron Stack: one sachet replaced my whole supplement closet.

The brief behind the Ferosom middle-of-funnel video. A first-person story about spending $67 a month on helper supplements to make one iron pill work, getting nowhere, and switching to one liposomal iron sachet a day.

01 · The idea

Who this is for and what they should feel.

Format: UGC talking head plus B-roll, vertical 9:16
Length: About 45 seconds
Product: Ferosom liposomal iron, one sachet a day
Offer: 20% off your first order

Who we're talking to

Women already taking iron who have built a stack of helper supplements (beef liver, vitamin C, stomach acid pills) to make it absorb, and still feel exhausted. They know they're low on iron. They don't know there's a simpler option.

What they should walk away with

“Wait, I'm buying supplements for my supplement?” Then: one sachet does the job, costs less, and fits into my morning.

The one thing to land

You don't need a closet of helpers to make your iron work. You need iron that absorbs on its own.

Independent spec brief, written for the portfolio. Not a client commission and not issued by Ferosom. Watch the finished 45-second video →

02 · Script and shots

Beat by beat.

The lines below are the lines in the finished ad. Treat them as beats the creator says in their own voice, not a word-for-word read.

Beat	Line	Shot	On-screen text
Hook	“I was spending $67 a month on supplements just to make one iron pill work.”	Screen recording scrolling through your supplement order history.	my “iron stack” receipts 🙃
02	“And most of these? They're just here to help the iron absorb. Beef liver. Stomach acid pills. Vitamin C.”	Pan across the full supplement collection. Tap or hold up each bottle as you name it.	—
03	“Six months of that, and my ferritin barely moved. Neither did my energy.”	Cut to you tired and a little over it: at the desk, staring at a screen, then a yawn.	—
04	“Then I found Ferosom. It's liposomal iron, built for higher absorption.”	Hold up a Ferosom sachet. Shift your energy here: this is the turn.	Ferosom · liposomal iron
05	“One sachet a day. No complicated supplement routine. And for me, no stomach cramps.”	Morning kitchen: coffee on the counter, tear open the sachet.	—
06	“And it's 6pm, I'm home from work, and I still have energy.”	Walk in the door, drop your bag, still upbeat, then into the kitchen to cook.	—
07	“My ferritin went from 13 to 53 in three months.”	Close-up of your blood test results (blur personal info), or direct to camera.	13 → 53 in 3 months
08	“One box replaced that whole closet, for $45 a month instead of $67.”	Ferosom box next to the old pile of supplements.	$67 → $45 a month
CTA	“Your first order is 20% off. Link in my bio.”	Product close-up, then back to you on camera.	20% off your first order

03 · Hook variations

Film these too, so we can test openers.

Each one swaps in for the hook only. Record each as its own take with the same order-history visual, then keep the rest of the script the same.

Test	Hook line	Shot	Note
Alt A	“Beef liver, vitamin C, stomach acid pills... I wasn't fixing my iron, I was feeding my iron pill.”	Hold up each bottle as you name it, then deadpan to camera on the last line.	Names the helpers up front, so cut the list from beat 02 and keep just “And most of these? They're just here to help the iron absorb.”
Alt B	“If you're taking 4+ pills just so your iron gets absorbed, this will make you mad.”	Direct to camera, supplement pile in the background.	Go straight into the $67 line next so the payoff lands fast.
Alt C	“I needed helper supplements for my supplement and nobody told me that's not normal.”	Direct to camera, a little incredulous, like you're confessing to a friend.	—

04 · On set

Make sure you get these.

Must-have shots

Your real supplement order history on screen
The full pile of supplements together in one frame
Ferosom sachet in hand, clearly branded
Sachet going into your morning routine
Ferosom box beside the old pile for the side-by-side
Your bloodwork, personal details blurred

Delivery notes

Treat the lines as beats, not a word-for-word read. Say them your way.
Shoot on your phone in your own space. It should feel like you, not a set.
The hook carries the ad. Say it straight to camera with the receipts on screen.
Let your energy lift at beat 04. That's the turn.

05 · Claims

Keep it true to you.

Keep “for me” on the stomach cramps line
Use only the bloodwork numbers you can document
Say the absorption line as written: “built for higher absorption” is the brand's own wording
Show the sachet next to your coffee, not in it

Don't

Promise results to the viewer (“you'll have more energy”)
Add medical claims or call it a treatment
Rank it against other iron products or say it has the highest absorption
Pour the powder into hot drinks or food (brand guidance)
Change the prices or offer

Sources: the absorption wording, one dose per day and non-constipating positioning come from ferosom.com. The $67, $45, six-month and ferritin figures are the creator's own and must be documentable.